Friday 1 August 2014

LinkedIn Launches A Standalone Sales Navigator To Help Users With “Social Selling”

LinkedIn is fleshing out its tools for salesepople these days with a brand new version of its Sales Navigator. the largest distinction — the Sales Navigator is currently a standalone product instead of a further set of options on the most LinkedIn website.

Vice President of Sales resolution microphone Derezin and cluster Product Manager Sachin Rekhi walked Maine through the new product last week. The idea, basically, is to provide you recent info from LinkedIn regarding potential leads.


Rekhi argued that the Sales Navigator is an element of “the transformation in however you purchase and sell product,” notably once it involves business-to-business sales. The previous system of cold occupation is more and more ineffective, he said: “Buyers area unit primarily spoken language, ‘I wish you to seek out Maine if I’m the proper person; i need you to learn regarding me; i need you to travel in through a heat introduction.'”

He extra that social commercialism consists of 4 main steps — establishing a presence on social networks, finding the proper individuals, partaking with those individuals, and building trust.

The Sales Navigator tries to hide all four points. it'll suggest the sales leads you must be connecting with on the location, enable you to trace updates and news associated with necessary leads and firms (thanks to the recent acquisition of Newsle), and notice mutual connections — as well as others at your company — United Nations agency will introduce you.

In the past, we’ve instructed that LinkedIn may become additional competitive with Salesforce, however during this case, the acquainted phrase a few product being complementary instead of competitive looks to be true. In fact, the Sales Navigator integrates with each Salesforce and (to a lesser extent) Microsoft Dynamics.

You may even have detected that Rekhi’s define of social commercialism doesn’t embody truly creating a purchase. therefore however does one apprehend if the Sales Navigator is definitely worth the investment?

Well, Rekhi said that according to LinkedIn’s social selling index, salespeople United Nations agency take this approach area unit fifty one p.c additional seemingly to hit their quotas, compared to people who don’t. Plus, he instructed customers will invariably use their own product and systems to live the come back on investment.

The new Sales Navigator is presently on the market for desktop and mobile net, and therefore the company has plans to launch mobile apps, as well. you'll browse additional during this LinkedIn web log post.

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