We're excited to announce the launch of the new Display Targeting report in Google Analytics. This new report allows advertisers to see how their advertising on the Google Display Network (GDN) is performing.
On the GDN, advertisers have a range of targeting options. The following are available in the new Display Targeting report in GA:
- Display Keywords
- Placements
- Topics
- Interests & Remarketing
- Gender
- Age
Like all other AdWords reports in GA, this report shows advertisers what happens after a user clicks on a GDN ad. It also allows advertisers to use the rich segmentation capabilities of GA to analyze their GDN performance and find areas for further optimization.
You can find the new Display Targeting report in GA under 'Acquisition > AdWords'.
On the GDN, advertisers have a range of targeting options. The following are available in the new Display Targeting report in GA:
- Display Keywords
- Placements
- Topics
- Interests & Remarketing
- Gender
- Age
Like all other AdWords reports in GA, this report shows advertisers what happens after a user clicks on a GDN ad. It also allows advertisers to use the rich segmentation capabilities of GA to analyze their GDN performance and find areas for further optimization.
You can find the new Display Targeting report in GA under 'Acquisition > AdWords'.
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